Live Fit was founded by husband and wife, Peter and Shannon Cui, who reside in Des Moines, Iowa.
Starting at an early age Peter and Shannon both cultivated their enjoyment of activity and wellness through their involvement in multiple sports. They both then went on to participate in collegiate athletics, growing even more in their interest and understanding of health and fitness, and the importance it holds.
As they grew in their passion of learning how to reach and maintain optimal states of health - physically, mentally, emotionally, and spiritually - they also recognized their desire to pass on that gift of knowledge and understanding to others. They wanted to empower others to achieve and enjoy the many benefits that result from improved health and wellness.
Both Peter and Shannon have worked professionally in the health and fitness industries over several years. Peter began his coaching career at the age of 20 as a personal trainer in the Chicago area and, since then, has held many titles in the fitness sphere, and has successfully run his own coaching business over the last few years. Shannon holds a Bachelor’s of Science in Nursing and worked as an RN at the Mayo Clinic in Rochester, MN, and now works an Orthopedic Surgery Center in the Des Moines Metro.
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Throughout the last 8 years of working with thousands of gym members and clients, and running his own in-person and online coaching business, Peter saw the need for coaches to ensure that their clients will create real results and transformation.
“There’s a lot of hype out there in the fitness, supplement, and wellness industries, with clever marketers who lead people to believe all kinds of promises that are never delivered on, and those people spend a lot of money on those solutions that don’t work, then don’t know who or if they can trust anyone else.
As well, there can be issues of Coaches and Trainers not taking full responsibility when a client fails, where the client can be blamed instead for not creating progress and results.
We put our Live Fit Guarantee in place to provide peace of mind to every client so that each one knows that they will receive incredible value in the form of achieving the results they desire, and if we can’t help them do that, they don't pay a dime.
When our clients win, we win, and that’s the only way we want to operate. If our clients aren’t winning, we don’t want to keep their hard earned money.”
Another challenge Peter identified in the industry is the need for clients to receive long term support and guidance beyond the term of working together with their coach.
“Even after working together with a coach, individuals can often be unsure of what to do next when they’re on their own. This means they often either have to keep paying a coach for guidance, or may struggle to maintain the progress and results they had achieved.
To combat this, we built our own digital platform stocked full of educational wellness courses, hundreds of workout programs, thousands of workouts, recipes, access to message a coach with questions at any time, and more.”
Every client receives lifetime access to the platform so that they are empowered to successfully continue on in the journey on their own.
“We couldn’t be more excited to bring our business to Des Moines and help more men and women create lasting transformation in their lives.”