Live Fit was founded by husband and wife, Peter and Shannon Cui, who reside in Des Moines, Iowa.

 

Starting at an early age Peter and Shannon both cultivated their enjoyment of activity and wellness through their involvement in multiple sports. They both then went on to participate in collegiate athletics, growing even more in their interest and understanding of health and fitness, and the importance it holds.

 

As they grew in their passion of learning how to reach and maintain optimal states of health - physically, mentally, emotionally, and spiritually - they also recognized their desire to pass on that gift of knowledge and understanding to others. They wanted to empower others to achieve and enjoy the many benefits that result from improved health and wellness.

Both Peter and Shannon have worked professionally in the health and fitness industries over several years. Peter began his coaching career at the age of 20 as a personal trainer in the Chicago area and, since then, has held many titles in the fitness sphere, and has successfully run his own coaching business over the last few years. Shannon holds a Bachelor’s of Science in Nursing and worked as an RN at the Mayo Clinic in Rochester, MN before pursuing coaching and joining Peter to grow Live Fit.

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Throughout the last 6 years of working with thousands of gym members and clients,  and running his own in-person and online coaching business, Peter saw the need for a more rounded wellness experience for individuals that he worked with - and something that would be affordable and accessible to multitudes of people.

 

“When most individuals are looking for help in improving their health, fitness, and wellness, they may join a gym, work with a trainer, find a guide online, or some other resource, but most of the professional help they receive typically only focuses on one area of life.

 

They may start a workout program but, outside of that, have no guidance or education in other factors that play a major role in their transformation. Things such as the importance of managing stress, hydrating, proper sleep habits, recovery, proper supplementation, mindset, and much more get left out. Thus, their results may be limited as a result of their lack of knowledge and understanding of all of these other factors. 

 

We wanted to build a platform that would provide empowerment through education, professional instruction, and practical application in all things wellness related, as well as give people easily accessible support when needed, and a community for those seeking it.

 

So we created a platform that provides an extensive library of educational courses, fitness programs, recipes, available personal coaches and more.

 

With this, we also wanted to address and overcome the challenge of rising costs for professional guidance, expertise and support.

 

There are coaches out there charging people $1000 a month to work with them, with no guarantee of results. In contrast, we wanted to build a widely accessible, all-in-one, platform that would be very inexpensive, and more affordable than any other comprehensive wellness service out there. Our aim was, and is, to equip and empower as many individuals as possible in their personal health and wellness. So we created an easy way for employers, housing complexes, and other organizations to sponsor access for their members, and also made it accessible for individuals without organization sponsors to join at an extremely reasonable price, and have the guidance and support they need.

 

Along with the features of the platform, members also gain access to a vast network of Trusted Health Partners - such as gyms, supplement stores, chiropractors, nutrition services, and more - where they can use special Live Fit discounts and benefits.

 

This platform and network have come together to fill many needs in the health and wellness industry, and we couldn’t be more excited to see members using it to improve and transform their lives.”